![]() I rely on a mastering engineer to catch little mistakes and ask questions. But my thought is this: some of what mastering engineers do is based on taste, not just on something that could be derived from a large sample set. I know – I’m going to get in some trouble with the LANDR folks for this. Mastering with a human actually isn’t all that expensive, depending on who you use – and tests I did with LANDR’s system were compelling, but only on the level of what you might get with a preset in a good mastering plug-in. First, I’m not entirely convinced by LANDR’s algorithmic mastering. But it appears even the lowly 4EUR/mo track does WAV distribution. To master WAV files, you have to pony up for the 25EUR/month fee (for unlimited tracks, if you’re a heavy user). The whole system is based on explosive growth. And in an unprecedented move, LANDR give you 100% of royalties and charge you nothing. ![]() Distribution is bundled in with the mastering fees at no additional cost. Your music is mastered (with some minor, simplified ability to tweak the results), and off to Beatport – plus Apple Music, Spotify, Tidal, Google Music, and some others. If you trust their algorithmic approach to mastering, all you have to do is upload and hit release. LANDR offers to entirely streamline the process. The deal is, if you aren’t a label big enough to work with Bandcamp directly, and/or if you don’t have your own distributor, you can’t just send music to online stores. That news came quietly earlier this week, but it demonstrates LANDR are serious about making a turnkey solution for distribution as well as mastering. And they’ve added online giant Beatport as a partner. LANDR, the platform that first appeared to do automated online mastering, is now distribution, too.
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